Hair Karma – 2023

Hair Karma is a brand that I created for a product & brand identity project. My intention was to create a cruelty free and vegan hair dye company that specialized in fun and unnatural hair colors while also being non-toxic and safe for the planet. I named my company “Hair Karma” because of the concept of karma, which is echoed in the company’s statement: “here at Hair Karma, we believe what goes around, comes around. That’s why we make our products good for your hair, and the planet.” Below are logo designs and product mock-ups.